For
Schiehser Hotels

Branding for the new island of tranquillity in the urban sea

Inneneingang des Palais Mailberger Hof
SERVICES

Communication Strategy

Logo Design

Visual Branding

Verbal Branding

TEAM

Anna BendaCreative Director

Raphael BertholdArt Director

Michaela PleinerAccount Manager

Once one of the first hotels in the city, a traditional building just a few steps from Stephansplatz - in future a hidden hideaway that is second to none, embedded in the lively rhythm of the city.

Logo Palais Mailberger Hof horizontal Lockup
Challenge

A branding that combines the duality of historic walls and modern hospitality.

The Schiehser Hotels Group was looking for a brand concept that would emphasize the sophisticated character of the hotel and the inner courtyard as a central element, and position the hotel beyond the mainstream but in the middle of the action. The new brand was to bring peace and privacy to life and promise guests an individual experience.

Palais Mailberger Hof Frühstücksraum
Palais Mailberger Hof Branding Asset 1
Approach

Inspired by the building's striking barrel vaults, the logo combines historical architecture with modern design.

The architectural elements symbolize the balance between tradition and contemporary lightness. Supported by the color palette of ivy, leopard rose and champagne, the visual branding conveys a calm but exclusive atmosphere. These values were also transferred to the verbal branding.

The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria

Logo Pattern Palais Mailberger Hof Branding
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
Website Palais Mailbergerhof MacBook Mockup
Palais Mailberger Hof
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria

Dunkelrotes Bad vom Palais Mailberger Hof der Schieser Hotels
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
Palais Mailberger Hof Branding Asset 2
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria

Brand Essence, Brand Voice und Design positionieren das Hotel Palais Mailbergerhof als einzigartiges Refugium im Herzen Wiens.

Ansteckknopf des Logos von Palais Mailberger Hof
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
Produkte Palais Mailberger Hof
Keycard Palais Mailberger Hof
„Die Zusammenarbeit mit Achtzehn●Grad war von Anfang an reibungslos und angenehm. Sie haben genau verstanden, was wir wollten, und waren unser Partner bei allen wichtigen Marketingentscheidungen. Ihre Professionalität und ihr exzellentes Projektmanagement haben unser Projekt auf höchstem Niveau begleitet."
Team Schiehser Hotels
Drucksorten Palais Mailberger Hof
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OOH Mockup der Eröffnung des Palais Mailberger Hof
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