Trends, AI, insights & current developments from the marketing and advertising industry.

HOT STUFF
HOT
STUFF
29.7.2025

From a pixel-perfect grid to a feed full of rizz

By
Leoni Rosa Rosen
25.5.2025

Why brands often struggle to connect with customers

By
Michaela Pleiner
21.1.2025

Brand development means letting go

By
Paula Perle
19.11.2024

Brand (new) trends: 9 insights that will influence marketing in 2025

By
Mike Gattereder
24.10.2024

Social search: How Instagram, TikTok & Co. are changing our search behaviour

By
Tanja Keglić
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Blog

We constantly ask questions – even of ourselves. We do this to burst bubbles and find new perspectives to overcome old ways of thinking. Because we believe truths are often hidden, we keep our eyes wide open as we move through the world. Then we write about it here.

Unsere Kampagne setzt auf eine konsistente Umsetzung über alle relevanten Touchpoints hinweg – von TVC über Out-of-Home und Print bis hin zu Social Media und Display. Im digitalen Ökosystem überzeugt die Kampagne durch präzises Targeting und interaktive Formate, die auf Social Media, Display Ads und dynamischen Inhalten für maximale Sichtbarkeit sorgen. Unsere Kampagne setzt auf eine konsistente Umsetzung über alle relevanten Touchpoints hinweg – von TVC über Out-of-Home und Print bis hin zu Social Media und Display. Im digitalen Ökosystem überzeugt die Kampagne durch präzises Targeting und interaktive Formate, die auf Social Media, Display Ads und dynamischen Inhalten für maximale Sichtbarkeit sorgen.

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Bold & Beyond

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19.11.2024

Brand (new) trends: 9 insights that will influence marketing in 2025

The old formulas for success no longer work. Performance strategies are reaching their limits and the usual KPIs are fading. 2025 will be the year in which we have to gather the courage to reinvent our brands and take paths that are inconvenient. What if the path to success does not lie in infinite amounts of data, but in the creative power that moves people?
Bold typographic design featuring the text 'TRENDS 2025' in a high-contrast, blocky font style, set against a background of abstract letters and numbers in a modern, graphic aesthetic.
24.10.2024

Social search: How Instagram, TikTok & Co. are changing our search behaviour

How is the rise of social search affecting our search behaviour and how can companies increase their presence on Instagram and TikTok through targeted social SEO?
Abstract digital graphic featuring transparent blue lines and circles on a light blue background, inspired by networks or connections.
13.10.2024

AI in the creative industry: How we use ChatGPT and other tools

Hyped here, feared there: Image and text AI models like ChatGPT, Midjourney, Neuroflash. Our intensive involvement with the tools shows quite clearly: AI does not work against you, but for you.
AI-generated black/white preview image of the blog article "AI in the creative industry: How we use ChatGPT and other tools"
13.8.2024

Revolution by No-Code: The future of web development with Webflow

Originally ridiculed as a toy for designers, Webflow has developed into a powerful tool and is now revolutionizing the digital cosmos.
Purple preview image with the Webflow logo shilouette
12.3.2024

The use of AI in agencies: Navigating through opportunities and boundaries.

AI is not just a buzzword, but a new reality that is changing our world. How can we as an agency benefit from this and offer our clients extra value?
 Abstract digital typography composition featuring overlapping white text on a black background, creating a dynamic and chaotic visual effect.
14.11.2023

The top 10 digital trends 2024

One trend is certain: After 2023, AI will change every area of the digital universe for good.
Bold typographic design featuring the text 'TRENDS 2024' in a high-contrast, blocky font style, set against a background of abstract letters and numbers in a modern, graphic aesthetic.
6.10.2023

New digital standards with Webflow

We have been closely involved with Webflow for quite some time now. Here we can share with you our findings, advantages and disadvantages, as well as an assessment of further developments on the market.
Dark blue preview image showing the white “Made in Webflow” badge.
16.8.2023

Targeting Gen Z: How brands should use new Social Media platforms

Snapchat, TikTok and Co. - a distraction offering no added value? What's really hidden behind the platforms and how to use them as a marketing tool?
Stylish digital illustration of a young woman with a smartphone, sunglasses, and a backpack in a futuristic night setting with abstract elements.
15.11.2022

The top 10 digital trends 2023

Once again, we took a close look at ten developments and digital trends across the fields of new work, digital marketing, artificial intelligence and technologies in agencies.
Surreal AI-generated digital artwork featuring humanoid figures with skeletal and mechanical elements, draped in flowing fabrics, evoking a fusion of classical sculpture and futuristic cyborg aesthetics.

New Perspective

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25.5.2025

Why brands often struggle to connect with customers

It's all about quality, innovation, sustainability, value for money, values, USPs, features. But none of these buzzwords really resonate with you. It feels a bit like someone is proudly listing all the camera features: 24 megapixels, f/1.8 aperture, ISO values up to 25,600 and so on. But all you want is to take a nice photo with your family, with everyone's eyes open at the same time.
21.1.2025

Brand development means letting go

Brand consistency is no longer king - or at least no longer the sole ruler. Consistency alone overlooks the fact that brands are not in control of their meaning.
15.10.2024

If you save on brand strategy, you end up paying for it

We know: Without a clear brand strategy, resources are wasted and messages become blurred - a well thought-out strategy saves money in the long term and ensures the company's success.

Opinion

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29.7.2025

From a pixel-perfect grid to a feed full of rizz

Many agencies use social media primarily to showcase their projects, awards and processes - sure, that's part of it. But what is often missing is the personal side. A look behind the scenes. The things that really stick.
12.3.2024

What happens when your employer trusts you from day 1

Advertising without trust is like an engine without oil - it simply doesn't work. But what about trust within agencies? And what impact does this trust have on day-to-day work?