Trends, AI, insights & current developments from the marketing and advertising industry.

HOT STUFF
HOT
STUFF
3.3.2026

Would we rebrand to Achtzehn Grad again? Absolutely not.

By
Anna Benda
Raphael Berthold
3.2.2026

Why a good text bears a human imprint

By
Philipp Lou
30.11.2025

The trend nobody is talking about: the new three-way split in the agency market

By
Mike Gattereder
27.10.2025

Not if, but how – this is how AI has changed our agency culture.

By
Mike Gattereder
2.10.2025

Why brand collaborations often tell better stories

By
Paula Perle
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Blog

We constantly ask questions – even of ourselves. We do this to burst bubbles and find new perspectives to overcome old ways of thinking. Because we believe truths are often hidden, we keep our eyes wide open as we move through the world. Then we write about it here.

Unsere Kampagne setzt auf eine konsistente Umsetzung über alle relevanten Touchpoints hinweg – von TVC über Out-of-Home und Print bis hin zu Social Media und Display. Im digitalen Ökosystem überzeugt die Kampagne durch präzises Targeting und interaktive Formate, die auf Social Media, Display Ads und dynamischen Inhalten für maximale Sichtbarkeit sorgen. Unsere Kampagne setzt auf eine konsistente Umsetzung über alle relevanten Touchpoints hinweg – von TVC über Out-of-Home und Print bis hin zu Social Media und Display. Im digitalen Ökosystem überzeugt die Kampagne durch präzises Targeting und interaktive Formate, die auf Social Media, Display Ads und dynamischen Inhalten für maximale Sichtbarkeit sorgen.

Bold & Beyond

(-)
3.3.2026

Would we rebrand to Achtzehn Grad again? Absolutely not.

NO
19.11.2024

Brand (new) trends: 9 insights that will influence marketing in 2025

Bold typographic design featuring the text 'TRENDS 2025' in a high-contrast, blocky font style, set against a background of abstract letters and numbers in a modern, graphic aesthetic.
24.10.2024

Social search: How Instagram, TikTok & Co. are changing our search behaviour

Abstract digital graphic featuring transparent blue lines and circles on a light blue background, inspired by networks or connections.
13.10.2024

AI in the creative industry: How we use ChatGPT and other tools

AI-generated black/white preview image of the blog article "AI in the creative industry: How we use ChatGPT and other tools"
13.8.2024

Revolution by No-Code: The future of web development with Webflow

Purple preview image with the Webflow logo shilouette
12.3.2024

The use of AI in agencies: Navigating through opportunities and boundaries.

 Abstract digital typography composition featuring overlapping white text on a black background, creating a dynamic and chaotic visual effect.
14.11.2023

The top 10 digital trends 2024

Bold typographic design featuring the text 'TRENDS 2024' in a high-contrast, blocky font style, set against a background of abstract letters and numbers in a modern, graphic aesthetic.
6.10.2023

New digital standards with Webflow

Dark blue preview image showing the white “Made in Webflow” badge.
16.8.2023

Targeting Gen Z: How brands should use new Social Media platforms

Stylish digital illustration of a young woman with a smartphone, sunglasses, and a backpack in a futuristic night setting with abstract elements.
15.11.2022

The top 10 digital trends 2023

Surreal AI-generated digital artwork featuring humanoid figures with skeletal and mechanical elements, draped in flowing fabrics, evoking a fusion of classical sculpture and futuristic cyborg aesthetics.

New Perspective

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25.5.2025

Why brands often struggle to connect with customers

21.1.2025

Brand development means letting go

15.10.2024

If you save on brand strategy, you end up paying for it

Opinion

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3.2.2026

Why a good text bears a human imprint

30.11.2025

The trend nobody is talking about: the new three-way split in the agency market

27.10.2025

Not if, but how – this is how AI has changed our agency culture.

2.10.2025

Why brand collaborations often tell better stories

29.7.2025

From a pixel-perfect grid to a feed full of rizz

12.3.2024

What happens when your employer trusts you from day 1