Why we are done chasing perfect
A lot of agencies mainly show off their projects, awards, and processes on social media – and sure, that’s part of it. But what’s often missing is the personal side. A look behind the scenes. The stuff that really sticks with you.
Less polish, more personality
Our content used to be pretty informative – sometimes even a bit textbook-like. We wanted to show our expertise, of course – but at some point, it felt like we were posting for a trade magazine, not for real people in a community. Everything was super content-heavy, well thought out, but also pretty serious – and to be honest: we weren’t really enjoying it anymore. And when your own content starts to feel like a chore, something’s off. The new plan? More realness. More personality. Content that doesn’t feel like classic marketing.
More personality, less self-promotion
At first, we came up with a pretty standard, conventional social media strategy. But honestly? It just didn’t feel right. So we scrapped it. We started rethinking everything – and suddenly, things started to flow much more naturally. Along the way, we asked ourselves: How do we actually want to come across? The answer: more like a personal account, less like a typical company profile.
We’re not posting to impress – we’re posting to connect
We’re not trying to churn out a “Look at our latest case” post every week. What we do want: to build a community that genuinely feels connected to us. That sees more than just an agency. That sees real voices, real people, real values. That means: Posts where we honestly share what’s on our minds (and no, not just KPIs and awards – also the fact that we think the FPÖ and their pathetic info booth outside our office are absolute crap) Memes and formats that come with a wink instead of a sales pitch Space for real talk and opinions, not just polished success stories
LinkedIn? Yes, but hold the self-congratulatory fluff.
Let’s be real: LinkedIn can feel like one big fever dream. Between thought leadership buzzwords, recap carousels, and purpose talk, everyone kind of posts the same stuff. Yep, we’re active there too. But unlike the 5 AM Club “join my mastermind” corporate types, we’re trying to keep it real – even on LinkedIn. Because honestly, who says corporate folks can’t enjoy a good meme or see things from a different angle once in a while? If this were LinkedIn itself, it would now ask: “And what were your key learnings?” So here you go: Realness beats perfection. Don’t take everything so damn seriously. Fun works. Especially in the corporate world. Social media isn’t a project billboard – it’s a space for relationships.
Internally, too: More involvement, more personality
One nice side effect of this new strategy? It’s not just shifting how we show up on the outside – it’s doing something inside the team, too. To encourage that, we started a little thing called “Random Shot of the Month.” Every month, we post an unfiltered, digital-cam-style photo. Sometimes weird, usually funny, always real. Whoever contributes the most shots by the end of the year wins something cool. It’s a simple idea, but it brings content and team spirit together – creating a bunch of honest little snapshots of our agency life along the way.
You get it, right?
This new strategy doesn’t just feel more right – it’s actually way more fun: For us as a team, for our community, and for everyone who's tired of generic buzzword posts. And the best part? We’ve already gotten several inquiries – not because of flashy slides or big-name cases, but because the vibe was right. Because people messaged us saying how “cute and personal” our content feels. And honestly? That’s more than enough reason for us to keep going – and to take this approach even further.