In the fast lane with the electromobility visionary
Creative Concept
Content Creation
Social Media
Performance
Anna Benda
Creative Director
Raphael Berthold
Art Director
Lena Keck
Visual Designer
Sarah König
Visual & Motion Designer
Paula Perle
Account Manager
Rosa Zappella
Creative Concepter & Copywriter
How do you establish a globally successful brand in Austria that is tangible, present and unmistakable? We answered precisely this question for BYD - with a campaign that links the brand's image building with the launch of new models.
To create a brand presence that catapults BYD directly into people's minds.
Despite its impressive market position - third place in the Austrian electric car market - BYD is still too little anchored in the public consciousness. The challenge: to create a brand presence that arouses emotions, emphasizes innovation and quality and at the same time highlights the price-performance ratio of the vehicles. The aim is to position BYD not only as a manufacturer, but also as a visionary in the field of electromobility, clearly demonstrating what “Build Your Dreams” really means.
A long-term strategy that makes BYD visible across all channels and has a lasting effect - from TVC to social media.
Our campaigns for the launch of the BYD Seal U DM-i and the SEALION 7 rely on a clear and reduced visual language that focuses on the vehicle and emphasizes technical highlights.
The models and their features become the central element to emphasize BYD's innovation and accessibility.
Wir positionieren BYD als Visionär in Sachen Elektromobilität – und zeigen, was „Build Your Dreams“ wirklich bedeutet.
