A B2B campaign that delivers.
Kreativkonzept
Content Creation
Social Media
Performance
Anna Benda
Creative Director
Vincent Helmus
Account Manager
Tanja Keglić
Performance Manager
Victoria Kozich
Visual Designer
Matthias Schöllhorn
Visual Designer
Some transporters just do their job – others deliver: the MAXUS DELIVER 7 clearly belongs to the latter category. Powerful, spacious, surprisingly well equipped – a transporter that offers more than you would expect. Our campaign focuses on precisely that: the DELIVER 7 doesn't just transport, it delivers.
A confident positioning that clearly sets the DELIVER 7 apart from its functionally oriented competitors.
The DELIVER 7 offers many features that are important in everyday working life: performance, space, comfort, equipment and economy.
But what really makes it special is the way it combines all these features.
The challenge was to make this uniqueness visible – without exaggeration, without frills, but as honest and powerful as the vehicle itself. A van that delivers needs communication that does exactly that.
With a wink and a dash of self-confidence, the campaign presents the DELIVER 7 for what it truly is: the delivery vehicle.
And because B2B target groups are made up of real people who appreciate a less dry approach, we have made this play on words the central theme of our entire communication strategy. The double meaning creates a catchy, recognisable text mechanism that is both linguistically entertaining and rationally convincing.
The result: a campaign that does the same thing in words and images as the DELIVER 7 itself: Deliver. Clear, powerful and with a precision that sticks.
