Good energy deserves great branding.
Logo Design
Visual Branding
Interaction concept
UX Design
UI Design
Development
Vincent Helmus
Account Manager
Lena Keck
Visual Design
Andreas Obenaus
Creative Concepter & Copywriter
Matthias Schöllhorn
Visual Design
With OeStrom, a citizen energy community emerges as an innovative answer to an electricity market that feels confusing and uncertain for many.
A complex market needs simple clarity.
For many households and small businesses, the electricity market is difficult to navigate: fluctuating prices, hard-to-compare offers, and new models like citizen energy communities that most people are still unfamiliar with.
Our goal was clear: explain complex topics in a simple way, build trust through transparency, and bring people together in an energy community — as intuitively as possible.
From energy systems to a brand that builds trust and community.
In an environment that feels technical, regulated, and often lacking emotion, we needed a visual identity that provides both clarity and trust.
At the center of the branding process was the creation of an accessible, high-quality, and minimal design system — crafted to build trust, foster a sense of closeness, and make the idea of community both visible and tangible.
The imagery gives the brand a warm, harmonious feel. The visual language highlights connection and exchange, while typography ensures clarity and guides users confidently through all content.
Building on this, we developed a Webflow website that extends these brand values into the digital space: reduced layouts, soft visual elements, and clear user guidance that reduces complexity and makes joining the energy community noticeably easier.
