Well-positioned, widely distributed: our Crosstrek campaign
Creative Concept
Content Creation
Social Media
Performance
Anna Benda
Creative Director
Lena Keck
Visual Designer
Michaela Pleiner
Account Manager
Tanja Keglić
Performance Marketing Manager
Sarah König
Visual & Motion Designer
Rosa Zappella
Creative Concepter & Copywriter
The new Subaru Crosstrek is for those who don't drive by GPS. With our campaign, we have brought the Crosstrek exactly where it belongs: to people who prefer to take a turn when it gets boring going straight ahead.
A unique positioning beyond the mainstream - with the widest possible reach.
The Austrian SUV market is saturated, and as a new model, the Crosstrek has to offer more than just good technology.
The challenge: defining target groups precisely, placing messages in an emotional and fact-based way. The reduced promotional price was a strong argument - but we wanted more: to showcase the spirit of adventure, safety and durability without losing sight of the technical USPs.
Under the claim “Built for grip. Made for action.” our campaign combines a spirit of adventure and safety - and gets to the heart of the vehicle's dynamics.
With cinematic visuals and dynamic model shots, the Crosstrek doesn't just catch the eye - it stays in the mind. In keeping with the brand essence “100% adventure, 0% mainstream”, we have launched the Subaru Crosstrek as an uncompromising all-rounder - for all those who go their own way. The aim was to establish the Crosstrek in the SUV market, increase brand awareness and boost demand. With a data-driven media strategy, we met the target group where they are - from the initial inspiration to the final purchase.
While the Crosstrek is off the beaten track, our campaign ensures that it is seen everywhere.
There is a quota here
