aGRANA BRINGS NATURE'S
POTENTIAL TO THE WEB
Digital Strategy, Interaction Design, UX Design, UI Design, Development, SEO, Tracking
Christopher Röder
Geschäftsführer
Michaela Pleiner
Account Manager
Vincent Helmus
Account Manager
Dorian Kopez
CIO
Raphael Berthold
Art Director
Nicole Mirma
Xy
Maxmilian Aster
x
Interbrand
Brand Design
Die Digitalisiten
SEO
For AGRANA, we rebuilt agrana.com, from information architecture through design and development to go-live in September 2026. The website takes customers from food and industrial sectors straight to the right product and on to an enquiry. Two corporate sites and 25 country sites have merged into one website in German and English.
People looking for ingredients don't google a company group.
More than 90 per cent of visits came from people searching for the brand name. Anyone looking for fruit preparations for yoghurt or starch for paper found other suppliers. The website had grown over the years and followed the structure of the group: 25 country sites in 19 language versions, around 1,000 PDFs holding content that appeared on no page, and product pages that led nowhere.
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Sorted by application.
Customers arrive with an application in mind: a fruit yoghurt, a baking mix, a corrugated box. That's how we sorted the website. Markets and applications come first, the matching products right behind. Corporate information, investor relations and press are always one click away in the bar at the top. We moved content out of the PDFs and onto the pages, and every page ends with a next step, to the Product Finder or to a contact person.
From here, sales takes over.
The new agrana.com has been live since the end of September 2026, with more than 900 pages per language, from the Product Finder to the news archive. Enquiries reach sales together with the product they're about. The marketing team at headquarters runs the website themselves, with 24 page templates and fixed roles for editing and approval.
