Success through digital strategy and holistic communication.
Creative Strategy
Creative Concept
Content Creation
Social Media
Performance
Development
Digital Strategy
Interaction Concept
User Interface Design
User Experience Design
Philipp Aschauer
Account Director
Anna Benda
Creative Director
Raphael Berthold
Art Director
Margit Bogner
UI/UX Specialist
Patrick Butterer
Technical Consultant
Magdalena Fischer
Account Manager
Mariella Greiml
Head of UX
Petra Mempör
Visual Design
Leoni Rosen
Social Media Specialist
Stefanie Schüller
Creative Concepter & Copywriter
In order to consolidate Austria's position as one of the best business locations, a holistic digital approach was to unite ABA's services and many years of expertise. A comprehensive strategy, a digital brand manual, several international social media campaigns, an image film and seven websites later, we can tick all boxes.
Austria stands for so much more than mountains, schnitzel and the famous energy drink.
The latter already provides an indication of the hidden champions located here. The Austrian Business Agency has been responsible for positioning Austria as one of the best business locations for over 40 years. It needed a strategy to reach the location agency's heterogeneous target groups - from investors to qualified specialists and internationally active companies to major players in the film industry - with the right messages at the right touchpoints. And also to convince them to invest in Austria as a business location.
First we made the brand digitally fit - and then the communication.
In order to modernize the brand, ABA underwent a digital reorientation of the brand with us - with the aim of strengthening Austria's positioning as a top business location and addressing the heterogeneous target groups in a targeted manner. This resulted in a digital brand manual, international social media campaigns, an image film, a content pool, various target group-specific cut-downs and seven new websites - for Invest, Work or Film in Austria through to dedicated presences for funding programs such as eQualitA or FISA Plus.
A holistic approach results in a uniform, consistent strategy and communication across all of ABA's service pillars, target groups and (digital) touchpoints.
