For
Allgemeine Unfallversicherungsanstalt (AUVA)

Campaign with character: Präventina is taking over!

AUVAs Brand Character Präventina
SERVICES

Communication Strategy

Creative Strategy

Naming

Claim & Slogan

Creative Concept

Content Creation

Social Media

Campaign Planning

TEAM

Anna BendaCreative Director

Raphael BertholdArt Director

Nikolaus GessnerCreative Concepter & Copywriter

Victoria Kozich‍Art Director

Andreas Obenaus‍Creative Concepter & Copywriter

Michaela PleinerAccount Manager

As part of a pitch, AUVA was looking for an overarching umbrella concept for the campaign focusing on digitalization. Without further ado, we turned the briefing upside down and presented what was not required - and implemented it.

TON EINSCHALTEN
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Challenge

A humorous approach with recognition value and future potential.

Every two years, AUVA launches a prevention campaign on a new topic in the field of health and safety at work. AUVA's target group includes all employees and employers in Austria. The goal: a universally understandable and attention-grabbing concept that can carry various subtopics, such as “Mobile and hybrid working”, “AI & robotics” and “Supporting digital systems”.

AUVAs Brand Character Präventina Pose 4
AUVAs Brand Character Präventina Pose 3
AUVAs Brand Character Präventina Pose 2
AUVAs Brand Character Präventina Pose 1
AUVAs Brand Character Präventina Pose 4
AUVAs Brand Character Präventina Pose 3
AUVAs Brand Character Präventina Pose 2
AUVAs Brand Character Präventina Pose 1
Marquee Hintergrund Präventina Brand Character
Approach

Reinventing the wheel every two years with a new claim and a new look? How about no. Instead, we have created a brand character for AUVA: Präventina.

Präventina works alongside AUVA to promote common interests - in a somewhat unique way. Anyone who works too much from home is unceremoniously unplugged.

The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria

AUVA Mockup Thumbnail
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
TON EINSCHALTEN
Erneut Abspielen
AUVA Video Thumbnail 2
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
AUVA Übersicht Mockusp
TON EINSCHALTEN
Erneut Abspielen
AUVA Video Thumbnail 1
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria

Präventina begleitet uns durch die nächsten Jahre und trägt die Unterthemen der Kampagne leicht verdaulich an unterschiedlichste Zielgruppen heran.

AUVA Mockup 2
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
AUVA Print Mockup 4
Dunkelblauer AUVA Hintergrund 2
AUVA Print Mockup 3AUVA Print Mockup 2AUVA Print Mockup 1
AUVA Mockup 1
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
AUVA Mockup 3
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria

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Achtzehn Grad is a full-service creative agency – and the perspective that allows people to see potential. Achtzehn Grad opens eyes to what’s hidden in a brand. We are the dawn of good ideas.

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