Intuition as an interface: A campaign that steers into the future
Communication Strategy
Customer Experience
Creative Strategy
Creative Concept
Social Media
Campaign Planning
Performance
Development
Raphael Berthold
Art Director
Vincent Helmus
Account Manager
Lena Keck
Visual Designer
Tanja Kegli´c
Performance Marketing Manager
Sarah König
Motion Designer
Rosa Zappella
Creative Concepter & Copywriter
How do you get a rational topic moving emotionally? With an experience that relies on intuition - and makes the path to a decision visible. For the BMW Group's Vienna branch (BMW Group Niederlassung Wien), we created a digital consulting tool that offers more guidance than persuasion.
A 0.99 % fixed-rate lease is strong in terms of content - but rarely emotionally charged.
Our task: to turn a complex offer into an experience that identifies wishes, creates trust and appeals to people.
On Meta, we engage people in their digital reality - with activating messages, mystical imagery and an invitation to follow their own intuition.
At the heart of the campaign is a specially developed, interactive webflow landing page that guides users through specific questions about their personal mobility wishes. Based on their answers, they discover three models - visualized by stylized tarot cards that symbolize personality traits such as curiosity, a spirit of discovery or foresight.
The result is a recommendation that is rationally convincing - supported by an attractive 0.99% fixed-interest lease - and at the same time appeals on an emotional level.
With the BMW Tarot Cars we are demonstrating: Even a sales push deserves an approach that works more with gut feeling than with footnotes.
