For
Frischhut

A Relaunch Forged In Precision

Overview of Frischhut products on the website - clearly structured, filterable by application area.
SERVICES

Interaction Concept

UX Optimization

TEAM

Raphael Berthold
Art Director

Victoria Kozich
Visual Designer

Paula Perle
Account Manager

Frischhut produces fittings and casting solutions for water supply and wastewater technology. Precise products, high technical requirements - and now: a website that provides orientation and gets to the heart of the matter.

Challenge

A website with substance.

The existing website was overloaded with content, technically outdated and inconsistent in terms of design. Relevant information was difficult to find and the structure was not very accessible - for users and search engines alike.

Frischhut needed a solution that would make technical complexity understandable, build trust and take the digital presence to a new level.

Collage of the Frischhut website with examples of applications, products, services and company information.
Various screen designs of the Frischhut website with mobile view, application areas and career teaser module.
Approach

Technology with depth, communication with clarity.

The new website is based on a clear information architecture, focused content modules and intuitive user guidance. Content can be found more quickly, is filterable, thematically structured and linked to contact points. By switching from TYPO3 to Webflow, we bring agility to the system - easier to maintain, faster to roll out.

Design and language follow a consistent line - precise, factual, brand-appropriate. Employer branding was also rethought, as were all sales documents - from product flyers and catalogs to price lists. In the long term, the new digital and analog appearance pays off on all channels.

The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
Collage of brochures, product catalogs and price lists created by Achtzehn Grad for Frischhut.
Printed brochures from Achtzehn Grad for Frischhut with product overviews, price lists and catalogs for fittings.
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
The collaboration with Eighteengrad is particularly impressive due to personal initiative and an excellent understanding of the brand. With a campaign aimed at establishing and advancing BYD on the Austrian market, they impressed us across the board. The presentation stands out clearly and — like us — sets new standards.
Rene Petzner
Head of Marketing, BYD Austria
Opened brochure from Achtzehn Grad for Frischhut shows high-quality PEZ cast products.
Child drinking from a water fountain - a symbol of quality and clean drinking water from Frischhut products.
"With Achtzehn Grad, we have found a partner who not only impressed us with their expertise, but also with their targeted and structured approach. The challenge of creating a website that offers our customers simple and clear access to our diverse product portfolio and makes it easier for them to get in touch with the right contact person was not an easy one.

Achtzehn Grad implemented these requirements well and we are more than satisfied with the result - the new website provides us with optimal support in customer communication and enables fast, targeted navigation."
Christoph Aigner
Managing Director Frischhut GmbH & Co. KG

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Achtzehn Grad is a full-service creative agency – and the perspective that allows people to see potential. Achtzehn Grad opens eyes to what’s hidden in a brand. We are the dawn of good ideas.

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