„MoodUp“: How We Help FindING Identity.
Visual Branding
Naming
Logo Design
UX Design
Anna Bena
Creative Director
Raphael Berthold
Art Director
Philipp Lou
Creative Concepter and Copywriter
Stefanie Schönlieb
Account Director
Katharina Steyrer
Account Director
The Youth Health Conferences in Lower Austria aim to strengthen young people’s psychosocial health literacy and give them space to develop their own ideas. For “Tut gut!”, we created a relatable, authentic, and empathetic identity that resonates with young people.
How do you bring a sensitive topic into the spotlight without losing its sensitivity? How do you educate without lecturing?
Psychosocial health is still far too often a taboo subject. Changing that doesn’t happen with a big bang. It starts by creating an identity that reflects a world of emotions – one that understands young people and that they can relate to. Youthful, without relying on stereotypes. Never static, but constantly evolving. Just like emotions themselves.
Colors, symbols, and communication on equal terms.
The emotional world of young people is anything but one-dimensional. It is shaped by countless influences, rarely clear-cut, and often somewhere in between. We translated emotions into colors that shift, interact, and reveal their complexity. Complemented by a visual language of symbols and imagery that invites engagement – from the website to the smallest sticker.
Encouragement. A space to belong. Support. And a name that lifts your spirits.
The result is MoodUp. Youthful enough to fit into everyday life, simple enough to be accessible to everyone. Not a static symbol, but a dynamic logo that moves, evolves, and engages across all channels. We’ve succeeded in creating a space. An identity that invites young people to get involved and be part of something.
