Brands that take a stand need more than just a logo.
Branding
Good branding is more than the sum of its parts. It is strategy, visual design and language that intertwine and work together.
Distinctive & bold
Strong brands dare to take a stand. Anyone who acts courageously has rough edges. Distinctive remains distinctive in the mind. Branding thus becomes a clear message instead of a gray mass.
Clear & consistent
Brands need recognition — this is ensured by clear language and a consistent appearance both internally and externally. This is how brands create trust and identity that persists.
Relevant & relatable
Good branding touches the spirit of the times and the hearts of the target group. It makes brands connectable without being obnoxious. Relevance is found where people find themselves.
About
Because interchangeability can mean the end of a brand. Because attitude provides orientation — for our target group and for companies themselves. And because strong brands are remembered for longer.
STRONG BRANDS
A logo is the start, the identity is the goal. True brand development is only complete when every detail feels right and you have the certainty: That's who we are.
With Achtzehn Grad, we have finally found a partner who truly understands our vision, our brand and, above all, our target group. Thanks to the careful and well-thought-out brand strategy, we are able to achieve our mission of supporting people in challenging life situations even better. We are impressed by the expertise and sensitivity with which eighteen degrees has taken our Spielmann brand to a new level.
Victor Spielmann
Managing Director Spielmann