Branding for Jewelry that Celebrates the Bond Between Humans and Animals
brand strategy
Brand Naming
Logo Design
Visual Branding
Verbal Branding
Anna Benda
Creative Director
Raphael Berthold
Art director
Vincent Helmus
Account manager
Victoria Kozich
Visual Designer
Andreas Obenaus
Creative Copywriter & Concepter
Rondoro stands for high-quality accessories for people and their pets – designed to be symbols of pure connection. But how do you infuse a brand that doesn’t yet exist with so much emotion? By creating a branding that reflects the brand’s essence in every single detail.
Crafting a brand for a product you don’t need – but can’t help but desire.
With Rondoro, we had the opportunity to build a brand from the ground up. There was no name, no strategy – and the product itself was still in its infancy.
The challenge? In the luxury segment, where Rondoro positions itself, brands thrive on story, reputation, and heritage. You don’t pay for the product – you pay for the brand. That makes things especially tough for newcomers.
A brand rooted in bold emotions meets a truly unique visual identity.
A consistent brand is the foundation of lasting success. That’s why we developed a strategy where every element – values, positioning, brand essence, vision, and mission – aligns seamlessly. At its core, Rondoro is built on a strong foundation that sets it apart from the competition and ensures the name, brand design, and verbal identity speak directly to the target audience. Thanks to its emotional depth, Rondoro stays top of mind.
