A Spotlight That Opens Up New Perspectives.
Creative Concept
Kampagne
Produktion
Anna Benda
Creative Director
Raphael Berthold
Art Director
Victoria Kozich
Visual Designer
Philipp Lou
Creative Concepter & Copywriter
Stefanie Schönlieb
Account Director
The University of Vienna is one of Vienna’s largest employers, offering a wide range of career opportunities – from administration and infrastructure to teaching. We created an employer branding campaign that brings together over 10,000 career paths under one roof.
What does it mean to work at the University of Vienna? We set out to discover what lies at its core.
At first glance, an IT technician and a professor may not have much in common. But we take a closer look. Beyond the surface, deep into the University of Vienna’s core values that unite all its employees – both current and future.
One university. 10.000 perspectives. Find yours.
An employer branding campaign is more than a job advertisement. That’s why we focused not on individual roles, but on what connects everyone. We showcase a place where people are free to grow and develop, with a strong sense of responsibility for the future, rooted in Vienna and open to the world.A diverse cast of real employees represents every area of the university. Together, they bring to life what it truly means to work at the University of Vienna.
Our campaign brings the university’s new brand image to life in the world of work.
A fresh interpretation of the creative core of our brand image campaign. Headlines that bring opposites together and embody the University of Vienna’s core values. Dynamic group portraits tell stories. The university’s secondary colors become vibrant spotlights. Four distinct campaign visuals, each unique yet part of a cohesive whole.
