Thought leadership through sustainable communication
Communication Strategy
Creative Strategy
Creative Concept
Content Creation
Digital Strategy
Interaction Concept
User Interface Design
User Experience Design
Development
Philipp Aschauer
Account Director
Anna Benda
Creative Director
Raphael Berthold
Art Director
Paula Perle
Account Manager
Olivia Wahrbichler
Creative Concepter & Copywriter
Florian Wejrowsky
New Business Manager
Volvo approached us with their desire to link the brand more strongly with the topic of e-mobility. Volvo considers itself to be part of the problem - in order to become part of the solution, we quickly realized that the strategic goals required more than just a campaign.
How do you communicate sustainability when you yourself were part of the problem?
Many companies are faced with the challenge of authentically addressing sustainability issues - this also includes admitting that they are or were part of the problem. Another challenge was to create a concept for the relaunch of the Volvo eZone in order to prepare informative content in an appealing way for different target and interest groups and to serve the various levels of knowledge individually.
We have set ourselves the task of bringing the future closer and making this great unknown more tangible.
To become part of the solution, Volvo wants to change the public perception of alternative drive systems for the better. Our claim? To deliberately push Volvo as a brand into the background!
The priority is information and education - with the aim of driving the entire electric mobility sector forward. The first step was the launch of the Volvo eZone - a central content hub with a focus on information, interaction and personalization. A digital video campaign was designed to create awareness and generate traffic for the new eZone. Here, too, the focus was not on the brand. Instead, the focus was on future issues and solutions.
With “Tomorrow is coming for sure”, we were able to create a central theme for both the eZone and communication. The focus is on the concerns and wishes of different Austrians with different approaches to the topic.
There is a quota here
