Curtain up for the digital stage of TECTON II
Creative Concept
Digital Strategy
Development
Interaction Concept
User Experience Design
User Interface Design
3D Video & Visualization
Salesforce
Raphael Berthold
Art Director
Dorian Kopez
Technical Project Manager
Stefanie Schönlieb
Account Manager
Zumtobel is one of the leading innovative brands in the field of lighting solutions. With the modular TECTON II continuous row lighting system, designed by Pininfarina, the aim was to showcase not just a product, but a digital experience. Together with Zumtobel, we developed a platform that combines design, technology, and brand value — from 3D animation to Salesforce integration.
Bringing technical innovation to life digitally and emotionally – without compromising on information and sales.
The existing systems offered too little flexibility to digitally showcase a premium product like TECTON II. There was a lack of interactive options, international scalability, and seamless integration with Salesforce.
Interactive, internationally scalable digital hub – from 3D experiences to lead journey.
For TECTON II, we built a digital hub that not only showcases the product, but also brings it to life – interactive, international, and ready to scale.
3D animations and a powerful product video create wow moments, while the Salesforce connection and smart journeys keep leads on track. The platform will soon be complemented by a cost calculator, which is currently in development. The rollout is rounded off by six languages, a new grid design, and full flexibility for the future.
