Campaign with character: Präventina is taking over!
Communication Strategy
Creative Strategy
Naming
Claim & Slogan
Creative Concept
Content Creation
Social Media
Campaign Planning
Anna BendaCreative Director
Raphael BertholdArt Director
Nikolaus GessnerCreative Concepter & Copywriter
Victoria KozichArt Director
Andreas ObenausCreative Concepter & Copywriter
Michaela PleinerAccount Manager
As part of a pitch, AUVA was looking for an overarching umbrella concept for the campaign focusing on digitalization. Without further ado, we turned the briefing upside down and presented what was not required - and implemented it.
A humorous approach with recognition value and future potential.
Every two years, AUVA launches a prevention campaign on a new topic in the field of health and safety at work. AUVA's target group includes all employees and employers in Austria. The goal: a universally understandable and attention-grabbing concept that can carry various subtopics, such as “Mobile and hybrid working”, “AI & robotics” and “Supporting digital systems”.
Reinventing the wheel every two years with a new claim and a new look? How about no. Instead, we have created a brand character for AUVA: Präventina.
Präventina works alongside AUVA to promote common interests - in a somewhat unique way. Anyone who works too much from home is unceremoniously unplugged.
Präventina begleitet uns durch die nächsten Jahre und trägt die Unterthemen der Kampagne leicht verdaulich an unterschiedlichste Zielgruppen heran.
